Introduction

3rd Attempt: Do I just add the thesis at the end? Does that make it too long?

A fundamental economic basis for Internet Commerce is an Internet business that governs commercial activity on the internet, organizing an abundance of users globally with the distribution of goods and services within an online community. An Internet Business that exemplifies the fundamental economic basis of eCommerce by providing the gateway and means for people to come together for the purpose of the sale and purchase of goods. E-Commerce is the buying and selling of services and things over the Internet and is used in eBay's business model for daily exchange procedure, products and services.

An Internet Business available for online users, distributors and consumers, which started in 1995. (Caban, 2007). Ebay is considered to be one of the most successful internet companies and has been described as a prototype for digital capitalism. (Chesebro, 2003) Today eBay is synonymous with the concept of online auction and branches over many industries and markets, using the internet to connect people rather than things. (Caban, 2007)

E-Commerce is the buying and selling of services and things using the Internet, and is demonstrated when businesses work purely online, allowing for an online trading platform to allow sellers to attract buyers and buyers to attract more sellers. (Sellers, P. 2004) This has been done throughout the history of eBay, leading up until today with a strong focus on the consumer market and user experience.

Internet businesses excel when there is an enormous customer network and the principles of community that have in effect the customers working as the labour in the business model. Without the need for physical infrastructure or inventory, eBay is built on the power of the people within its community performing and participating in the purchase/sales process. (Sellers, 2004)

The three common types of recognized online economies play a role in eBay’s operation. Network economy is for the connecting of people in virtual paces, creating awareness of products whilst creating new networks within the network, making the network grow to billions of subscribers globally. The attention economy, also seen on eBay has News and alerts, low costs and is easy to use by all in network. The gift economy, also seen within the eBay's business structure, focuses on free information sharing, production, distribution and consumption without money and material wealth. The business model is directed by community and usability.

The Privacy and Security over the internet is an important aspect of Interenet commerce because without it the user may not trust the Internet company leading to a loss of users and sales. Through e-commerce sites Internet Businesses can utilize cookies and shopping carts for a higher level of privacy and security.

Successful internet business models are dependent on communities, networks and technical prowess. eBay relies on its community for its success and is not dependent upon outside influences, like distribution channels, intermediaries or location costs. The ability to buy and sell without having to physically meet and exchange items is significant whilst minimising overheads is an added bonus. E-Commerce, Network Economy, Privacy and Security are a fundamental economic basis for Internet Commerce because because it connects user, distributer free with securing their money over the internet.

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eBay, an Internet Business available for online users, distributors and consumers, started back in 1995. (Caban, 2007) Today it branches over many industries and markets, using online methods for connecting people rather than things. (Caban, 2007) E-Commerce is the buying and selling of services and things over the Internet and the Web, and is used in the eBay business model for daily exchange procedure, products and services and this has been done in the history of eBay, leading up until today. eBay's network economy is for the connecting of people in virtual paces, creating awareness of products whilst creating new networks within the network, making the network grow to billions of subscribers globally. The attention economy, also seen on eBay has News and alerts, low costs and is easy to use by all in network. The gift economy, also seen within the eBay's business structure, focuses on free information sharing, production, distribution and consumption without money and material wealth. The business model is directed by community and userbility. The Privacy and Security of uses are ensured through e-commerce sites, utilising cookies, shopping carts. However eBay has built customer confidence using tools monitoring a uses security. Successful internet business models are dependent on communities, networks and technical prowess. eBay relies on its community for its success and is not dependent upon outside influences, like distribution channels, intermediaries or location costs. The ability to buy and sell without having to physically meet and exchange items is significant whilst minimising overheads is an added bonus.
eBay is a successful online business today because it embodies the main theories, principles and models that govern all commercial activity on the internet. It is an example of a business with first mover advantage which allowed it to dominate the online auction scene and utilise the "network effect" to build a legion of customers.

Penny D - I had a read over this and added some revisions and updated some formatting - great work Fran please feel free to accept or ignore the revisions :)

EBay exemplifies the fundamental economic basis of eCommerce by providing the gateway and means for people to come together for the purpose of the sale and purchase of goods.

EBay, is an Internet Business available for online users, distributors and consumers, which started in 1995. (Caban, 2007). Ebay is considered to be one of the most successful internet companies and has been described as a prototype for digital capitalism. (Chesebro, 2003) Today eBay is synonymous with the concept of online auction and branches over many industries and markets, using the internet to connect people rather than things. (Caban, 2007)

E-Commerce is the buying and selling of services and things using the Internet, and is demonstrated through eBay’s business model which is built on the concept of using an online trading platform to allow sellers to attract buyers and buyers to attract more sellers. (Sellers, P. 2004) This has been done throughout the history of eBay, leading up until today with a strong focus on the consumer market and user experience.

EBay's strength comes from its enormous customer network and the principles of community that mean that in effect the customers are also the labour in this model. Without the need for physical infrastructure or inventory, eBay is built on the power of the people within its community and their performance of the business of eBay through their participation in the purchase/sales process. (Sellers, 2004)

The three common types of recognized online economies play a role in eBay’s operation. Network economy is for the connecting of people in virtual paces, creating awareness of products whilst creating new networks within the network, making the network grow to billions of subscribers globally. The attention economy, also seen on eBay has News and alerts, low costs and is easy to use by all in network. The gift economy, also seen within the eBay's business structure, focuses on free information sharing, production, distribution and consumption without money and material wealth. The business model is directed by community and usability.

The Privacy and Security of uses are ensured through e-commerce sites, utilising cookies, shopping carts. However eBay has built customer confidence using tools monitoring a uses security. Successful internet business models are dependent on communities, networks and technical prowess. eBay relies on its community for its success and is not dependent upon outside influences, like distribution channels, intermediaries or location costs. The ability to buy and sell without having to physically meet and exchange items is significant whilst minimising overheads is an added bonus.

eBay is a successful online business today because it embodies the main theories, principles and models that govern all commercial activity on the internet. It is an example of a business with first mover advantage which allowed it to dominate the online auction scene and utilise the "network effect" to build a legion of customers.

Sash - I think the intro should focus more on the assignment question (fundamental economic basis of ecommerce), not so much about ebay which should probably come under the intro?? Maybe we can just re-order it a bit so it starts off with ecommerce.

jean - sash i agree with you that the intro needs to be more generic

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